KEY CONCEPTS
MO – Altria Group Inc.
Altria Group, Inc., (MO) is a holding company which, through its subsidiaries, manufactures and sells cigarettes, oral tobacco products, and wine in the United States. It was founded in 1822 and is headquartered in Richmond, Virginia. It has a diverse network of wholesalers, distributors and large retail organizations for distribution of its products. It promotes its products directly to consumers through trade promotions, consumer incentive and engagement programs. The majority of its revenue is generated in the US, with operations divided into three product segments: Smokeable Products (85%), Oral Tobacco Products (12%) and Wine (3%).
Its brands include Marlboro (cigarettes), Black & Mild (Cigars), Copenhagen (moist smokeless tobacco). It also markets wine through the Ste. Michelle Wine Estates. which includes Antinori, Torres, Villa Maria Estate wines and Champagne Nicolas Feuillatte.