AppLovin (APP:US)

13 Feb 2025
AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally. It operates through two segments, Software Platform and Apps.

AppLovin (APP) reported a standout fourth-quarter performance, significantly exceeding market expectations across key financial metrics. The company’s strong earnings and optimistic first-quarter guidance propelled its share price 31.3% higher in after-hours trading, reinforcing its inclusion in the US Momentum portfolio.

For the December quarter, AppLovin posted earnings per share (EPS) of $1.73, well above the $1.26 consensus estimate. Revenue surged 44% year-over-year to $1.37 billion, exceeding forecasts of $1.26 billion. Adjusted EBITDA came in at $848 million, beating expectations of $762.5 million, while net income reached $599.2 million, surpassing the projected $438.5 million.

The strong results were driven by a 73% increase in advertising revenue, reflecting the effectiveness of AppLovin’s AI-powered ad platform. The company continues to enhance its machine-learning models to drive higher engagement and response rates, which management sees as a key growth driver.

Looking ahead, AppLovin’s first-quarter revenue guidance of $1.36 billion to $1.39 billion is above market expectations of $1.32 billion, reinforcing confidence in its growth trajectory. The company also expects an adjusted EBITDA margin of 63% to 64%, higher than the 60.2% consensus.

AppLovin is expanding its presence in connected TV advertising and direct-to-consumer marketing, areas that offer substantial growth potential. With AI-driven ad optimisation and a strengthening revenue base, the company remains well-positioned in the digital advertising space.

 

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